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Corporate Blogging Challenges
belongs to CEO Blog  by Brian on 2006-07-11 09:42 PM read 1284 times Source: http://feeds.feedburner.com/~r/kalivo/~3/6604357/ |
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Dell recently launched one-to-one and thus another corporation has entered the blogosphere. The follow-on eruption in posts inside the blogosphere occured as expected with they entry of such a big name corporation. See posts from Scoble, Shel Israel, Nicholas Carr, Steve Rubel, Debbie Weill, John Cass, and Dell-hater Jeff Jarvis.
I applaud Dell for braving the waters of the blogosphere. I think their goals of establishing a two-way dialog and learning from conversations are noble, correct, and certainly would add value. I just think a corporate blog by itself is the wrong format for accomplishing these goals.
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