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Example of a Corporate Blogging Challenge
belongs to CEO Blog  by Brian on 2006-07-13 03:18 AM read 1008 times Source: http://feeds.feedburner.com/~r/kalivo/~3/6604355/ |
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My previous post was on the topic of Corporate Blogging Challenges. Among other things, I touched on the notion of a blog by itself being an inadequate or even inappropriate solution for the goal of establishing customer intimacy through conversations.
Rather than type up another long post on the topic, I thought I’d illustrate the issue with a recent example. On July 11th Southwest created a post, titled “Assigned Seating Comments“. The reason for the post was to inform readers that they need to leave comments related to this topic on the original blog post by Southwest’s CEO that was created on June 21st & initiated the conversation. The response from Southwest’s readers to that post was incredible …. and there is a strong desire for a conversation. The conversation started on the post itself, but as time passed by and the topic stayed hot on traditional news outlets, readers were leaving comments on other posts on Southwest’s blog that had nothing to do with the topic of assigned seating.
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Read the rest of Example of a Corporate Blogging Challenge (287 words)
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