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Is 'Customer Engagement' an objective social phenomenon due to the widespread adoption of new technology or is it a marketing fad?
by Theo Papadakis on 2007-09-11 03:18 PM read 2872 times
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| Is 'Customer Engagement' an objective social phenomenon due to the widespread adoption of new technology or is it a marketing fad? | ||
| A. Objective social phenomenon | 100.00% | 5 votes |
| B. Marketing fad | 0.00% | 0 votes |
| Total: 5 votes | ||
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Trackback URL: http://www.kalivo.com/trackback/677-is-customer-engagement-an-objective-social-phenomenon-due-to-the-widespread-adoption-of-new-technology-or-is-it-a-marketing-fad
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I say it's real
 a reply to Is 'Customer Engagement' an objective social phenomenon due to the widespread adoption of new technology or is it a marketing fad?by Brittain on 2007-09-11 04:41 PM read 177 times |
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Trackback URL: http://www.kalivo.com/trackback/678-i-say-it-s-real
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Customer engagement: fad or objective phenomenon
a reply to I say it's real in a conversation thread started here by Theo Papadakis on 2007-09-18 02:18 PM read 191 times
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I completely agree with you that customer engagement is by no means a new social phenomenon exclusive to the Internet age. I also however believe that online customer engagement is more than offline customer engagement on steroids. I believe that it involves much more than a quantitative increase in the efficiency, ease and speed of interaction. Online customer engagement is from this pov a qualitatively new social phenomenon, which our marketing and sociological models of the past can only inform.
I am glad that you are interested in this topic Brittain as i would like to start a conversation on it. I would very much enjoy it if you d care to join.
Check also last year's Customer Engagement Survey here: http://www.cscape.com/features/Pages/Customerengagementsurvey.aspx. (v.short registration needed) When the new one is ready i ll make sure to post it
Theo Papadakis
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