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Thanks for the positive reaction
 a reply to CEO Showcase: Web & Blog Analytics & Research - AlwaysOn NYCby Brittain on Feb 01, 2007 - 06:17 PM read 1115 times |
<ShamelessPlug> Marhsall, the nicest thing about our Kalivo Listener is how much easier it is for us to find people talking about us and respond. You showed up right on top of our own brand monitoring listener when I returned from NYC this morning. </ShamelessPlug>
I'll be checking out your "engagement score" link, but I will comment that so far our customers tell us they see four fundamental dimensions of "engagement" or "influence":
Identity. Who the author is.
Credibility. What weight readers give the author's opinions.
Reach. Who the author reaches.
Relevance. Applicability of the author's message to our customer.
The measures Kalivo uses for engagement/influence/whatever account for all four dimensions.
Looking forward to hearing more from you.
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