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Important social media metrics, from Web Strategy by Jeremiah
belongs to Industry  by Brittain on 2006-12-07 10:26 AM read 2111 times |
Interesting listing of the important metrics in the blogging / social media space (text and comments entirely Jeremiah's):
"1) Participation and Engagement (Voted 14 times)
- Corporate folks voted for this as the most important
- They wanted to know how are marketers interacting with them, is this quality?
2) Influential Ideas: Memes, and their intensity over time (Voted 11 times)
- Consultants voted this as the most important to them
- This could make sense as PR is traditionally hired because of ability to spread message, is this mass?
3) Relevance (Voted 8 times)
- Does this mean the long tail matters?
4) Sentiment/Tone/Opinion/Favorability/Emotion (Voted 8 times)
- Factiva product team this the most important to them
5) Content (Voted 6 times)
6) Relationships and Connections (Voted 5 times)
7) Analytics and Activity (Voted 4 times)
- Whoa, this is way down on the list, thereby showing old measurements are not relevant to Social Media
8) Community Activation or Call to Action (Voted 3 times)
9) Reach (Voted 2 times)
- Does this mean a-listers are less relevant?
10) Tied: Conversation Index/Engagement (Voted 1 times)
10) Tied: Demographic/Who (Voted 1 times)
- Some were surprised the “Who” was not voted as high. Does this mean that if anyone is engaged in the conversation then they are influential and part of the market? Cluetrain supports this as anyone conversing is in your market. Thereby, those that participate matter. "
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