Very much enjoyed Jack Myers article Conversational Marketing asks "Can we talk?" over on mediaVillage.com. 

In particular, Jack does an excellent job pulling together concrete examples of marketing departments adventures in the "new" world of customer engagement via the web. Campaigns discussed include those of AccuQuote, Motorola, and Ford.

A few interesting quotes that are on point for the Kalivo value proposition: 

• Speaking of Sean Cheyney from AccuQuote:  "Every comment, he claims, receives a personal response from the VP Marketing, PR manager or CEO. 'Even people who were not completely satisfied with us appreciate the mechanism to provide feedback. If people are having a conversation, we want to know what they are saying. We want to address concerns and problems individually with the person and uncover areas we can improve.'"

Such high-touch maintenance activities are precisely the sort of problems Kalivo addresses.

• Referring to the Ford program, Tom Hespos from Underscore Marketing, says "They need to have Ford bloggers at the ready to respond to comments and address everything that gets brought up in the 'Community Buzz' section of the Ford Bold Moves site and elsewhere on the Internet. Already from blog comments, I can see that some people are skeptical as to whether Ford is really listening and whether they're prepared to engage in real dialogue."

Again, the challenges of conversation maintenance and Listening across the web surface.

Be sure to check it out and leave us your thoughts.