Kalivo.com - Is todays marketing organization broken?

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Is todays marketing organization broken?
by Brian on 2006-08-16 07:08 PM read 665 times
Source: http://unicashare.typepad.com/share/2006/08/is_todays_mar...

Thats the premise that my colleague Peter Kim takes in his recent report, Reinventing The Marketing Organization. His key arguments:

Marketing groups are in a constant state of reorganization
Marketing has lost control over the four Ps which historically defined it
Skills that used to be held in utmost esteem are waning in importance
In 60% of firms marketing doesnt hold a seat in the executive suite

What has led to this state of marketing disrepair? The predominance of product- and channel-centric organization structures. These structures result in silos of communication, inhibit marketing integration and encourage competition and generally make it really difficult to put the customer first.

So, what do you think? Is marketing broken and what are the key imperatives required to fix it?

Tags: Marketing Organization, Four P's :: Add to del.icio.us